In-Cosmetics North America will open its doors to R&D professionals, indie brand owners and marketers across the NPD value chain this week! Now in its fourth year, the event provides an opportunity for the beauty industry to source novel ingredients, explore the story behind the science, build new relationships and learn about the trends driving the industry forward.


According to Reed Exhibitions, the show organizer, there are many reasons to join the action at the Javits Center in New York City from October 23 to the 24, but here are three reasons why this year’s show is a must-visit:   
 
1. Sharing Expert Knowledge
Attendees can gain invaluable insights and adopt a forward-thinking approach  to develop and deliver new products  that directly meet consumers’ needs, through the highly acclaimed Marketing Trends Theater sessions and Technical Seminars.
 
Among the speakers joining this year’s Marketing Trends program are: 
·       Pierre Killeen, strategic business development manager, Hexo addressing  What’s driving consumer interest in the CBD-cosmetics space?
·       Denise Herich, co-founder and managing partner of The Benchmarking Company talking about customized skin care.
·       Dr Claudia Aguirre, neuroscientist and mind-body expert, discussing emotions and cognition in the age of virtual beauty.
·       Stuart Chidley, co-founder of Beauty Kitchen, and Jay Bolus, president of certification services at McDonough Braungart Design Chemistry (MBDC) exploring sustainability as the new natural in beauty – how indie brands are influencing macro consumer behavior.


Visitors can secure a spot for the free-to-attend The Serum Submersion Creating Preparatory Skincare Workshop – a guide to creating an effective, moisturizing serum quickly with three options including color correction, hosted by Josey Casto, cosmetic application chemist, EMD Performance Materials Corp.


Back by popular demand, the Formulation Challenge returns as the who’s who of cosmetics go head-to-head to formulate a marketable product from a mystery box of ingredients in just 90 minutes. Will Shiseido retain the top spot, or will another company take the crown this year? 


2.  Innovation in the Spotlight 
Within the increasingly competitive beauty industry, brands need to continuously look for new ways to develop products that meet the micro needs of consumers on a macro level. With a focus on all stages and angles of the new product development cycle, there will be plenty of opportunities to test and evaluate ingredients’ suitability for new finished products. 

R&D teams and marketers are invited to get hands-on with the newest ingredients from around the world at the Innovation Zone, sponsored by Mibelle Biochemistry, which will also feature daily Mintel Live Demonstrations that explore key future trends. 

In a new partnership with Peclers Paris, the Make-up and Sensory Bar will offer inspiration for both cosmetics manufacturers and indie brands looking at Psyche Tech – science and nature – and Origins – cultural and traditional influences. Attendees can also put new formulations to the test and identify innovative pigments, textures, fragrances and technologies that deliver captivating products. 
Specialist tours and trails, including the Fast Track Marketing: Technology Tours, will explore the story behind-the-science, with Cherie Buziak, CEO/owner of BeautyEdge LLC., playing the role of tour guide. New to the lineup this year is the Indie Trail and Tours, a dedicated trail introducing the latest innovative ingredients to suit a smaller scale production, allowing indie brands to match the
NPD pace of the major players. 


3. Who Will You Meet? 
The event offers a unique platform to meet international ingredient suppliers and solution providers covering the entire new product development value chain.  Adding further value and expertise, In-Cosmetics North America has partnered with the Personal Care Products Council for this year’s show. 
 
“PCPC’s 600 member companies represent more than 90% of the U.S. beauty and personal care market, with the trade association serving as the voice on scientific, legislative, regulatory, legal, and international issues,” said Mark Pollak,senior EVP & COO, PCPC. “With a fresh focus on new product development, in-cosmetics North America brings together many of the beauty and personal care market’s most important suppliers as well as industry experts sharing the most up-to-date knowledge and expertise. We believe the show’s fourth edition is a natural partnership for PCPC.”
 
In-Cosmetics North America Event Director, Daniel Zanetti, added: “In-Cosmetics North America offers attendees a chance to gain expert knowledge, free of charge, as well as the opportunity to interact with ingredients and meet brand new contacts within the industry. Our commitment to providing a valuable platform for indie brands is recognized in the brand-new Indie Trail and Tour, while our educational program featuring some of the industry’s biggest names means there are endless opportunities to gain insights to inspire future products. We’re looking forward to welcoming everyone back to New York this October.”
 
In-Cosmetics North America will take place at the Javits Center in New York from 23-24 October 2019. More info: http://northamerica.in-cosmetics.com